AROMAMARKETING AS EFFECTIVE WAY OF ATTRACTION CONSUMERS
Rubrics: SOCIO-ECONOMIC PROBLEMS
Authors:
Type:
Article
Pages:
from 321
to 322
Status:
Published
Received:
05.04.2019
Accepted:
15.04.2019
Published:
15.04.2019
Language:
Russian
Keywords:
marketing, neuromarketing, aromamarketing, commercial organization, consumer behavior, aromadesign, aromabrand.
Abstract (English):
The concept of aromamarketing as one of the perspective directions of neuromarketing is opened. Systematization of the main types of an aromamarketing used in practical activities by foreign firms is carried out.
The concept of aromamarketing as one of the perspective directions of neuromarketing is opened. Systematization of the main types of an aromamarketing used in practical activities by foreign firms is carried out.
Keywords:
marketing, neuromarketing, aromamarketing, commercial organization, consumer behavior, aromadesign, aromabrand.
marketing, neuromarketing, aromamarketing, commercial organization, consumer behavior, aromadesign, aromabrand.
