%0 Journal Article %T INTRINSIC MOTIVATION AND BONUS SYSTEMS: THE "OVERJUSTIFICATION EFFECT" IN CREATIVE INDUSTRIES %A Shelkova, N.Y. %A Panchuk, E.Y. %K intrinsic motivation; overjustification effect; creative industries; bonus system; self-determination the-ory; talent management; labor economics; occupational psychology; non-financial motivation; innovation %J Modern Technologies and Scientific and Technological Progress %D 2026 %N 2026 %P 1 %I Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»