TY  JOUR
TI  «GREEN CAMOUFLAGE» STRATEGY AS A PHENOMENON OF MODERN  MARKETING: METHODS OF IMPLEMENTATION AND MECHANISMS  OF COUNTERMEASURES
KW  environmental marketing
KW  «green camouflage» marketing strategy
KW  greenwashing
KW  measures of the «green camouflage» strategy
JO  Scientific Papers Collection of the Angarsk State Technical University
AU  Kozlova, K.A.
PY  2026
IS  2026
PB  Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»