%0 Journal Article %T IMPROVING BRAND AS A METHOD OF INCREASING THE COMPETITIVENESS OF THE COMPANY IN THE MARKET %A Kozlova, K.A. %K brand, corporate image, brand, restyling, repositioning, rebranding, brand audit. %J Scientific Papers Collection of the Angarsk State Technical University %D 2019 %N 2019 %P 3 %I Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»