TY  JOUR
TI  IMPROVING BRAND AS A METHOD OF INCREASING THE COMPETITIVENESS OF THE COMPANY IN THE MARKET
KW  brand
KW  corporate image
KW  brand
KW  restyling
KW  repositioning
KW  rebranding
KW  brand audit.
JO  Scientific Papers Collection of the Angarsk State Technical University
AU  Kozlova, K.A.
PY  2019
IS  2019
PB  Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»