TY JOUR TI THE IMPORTANCE OF AWARENESS OF THE LIMITED RATIONALITY OF THE CONSUMER IN THE FORMATION OF FINANCIAL CULTURE SKILLS OF UNIVERSITY STUDENTS KW Financial culture KW limited rationality KW incompleteness of information KW cognitive abilities KW heuristics JO Modern Technologies and Scientific and Technological Progress AU Zarubina, Y.V. AU Kuzmin, A.N. PY 2022 IS 2022 PB Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»