%0 Journal Article %T STUDY OF THE LIMITED RATIONALITY OF THE CONSUMER IN THE PRACTICE OF CONSUMER DECISION-MAKING %A Zarubina, Y.V. %A Cherepanov, A.S. %A Maltseva, A.S. %K : economic man, limited rationality, behavioral economics, choice, systemic deviations, cognitive distortions %J Bulletin of the Angarsk State Technical University %D 2022 %N 1 %P 3 %I Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»