TY JOUR TI STUDY OF THE LIMITED RATIONALITY OF THE CONSUMER IN THE PRACTICE OF CONSUMER DECISION-MAKING KW : economic man KW limited rationality KW behavioral economics KW choice KW systemic deviations KW cognitive distortions JO Bulletin of the Angarsk State Technical University AU Zarubina, Y.V. AU Cherepanov, A.S. AU Maltseva, A.S. PY 2022 IS 1 PB Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»