%0 Journal Article %T MUSIC AS A MODERN TOOL FOR IMPROVEMENT MARKETING EFFECTIVENESS %A Kozlova, K.A. %K marketing, sensory marketing, audio marketing, commercial organization, consumer behavior, audio branding, marketing-mix %J Modern Technologies and Scientific and Technological Progress %D 2024 %N 2024 %P 1 %I Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»