TY  JOUR
TI  MUSIC AS A MODERN TOOL FOR IMPROVEMENT  MARKETING EFFECTIVENESS
KW  marketing
KW  sensory marketing
KW  audio marketing
KW  commercial organization
KW  consumer behavior
KW  audio branding
KW  marketing-mix
JO  Modern Technologies and Scientific and Technological Progress
AU  Kozlova, K.A.
PY  2024
IS  2024
PB  Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»