%0 Journal Article %T NAMING: ESSENCE, FEATURES AND PRACTICE APPLICATIONS %A Kozlova, K.A. %K marketing, brand, naming, naming, firm, product, target audience, copywriter-namer, naming-generator %J Modern Technologies and Scientific and Technological Progress %D 2024 %N 2024 %P 1 %I Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»