TY  JOUR
TI  NAMING: ESSENCE, FEATURES AND PRACTICE APPLICATIONS
KW  marketing
KW  brand
KW  naming
KW  naming
KW  firm
KW  product
KW  target audience
KW  copywriter-namer
KW  naming-generator
JO  Modern Technologies and Scientific and Technological Progress
AU  Kozlova, K.A.
PY  2024
IS  2024
PB  Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»