%0 Journal Article %T LIGHTING AS A TOOL OF THE «PHYSICAL EVIDENCE» CATEGORY MARKETING COMPLEX %A Kozlova, K.A. %K marketing, marketing mix, marketing mix, physical environment, retail lighting, retail %J Scientific Papers Collection of the Angarsk State Technical University %D 2024 %N 2024 %P 4 %I Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»