TY JOUR TI LIGHTING AS A TOOL OF THE «PHYSICAL EVIDENCE» CATEGORY MARKETING COMPLEX KW marketing KW marketing mix KW marketing mix KW physical environment KW retail lighting KW retail JO Scientific Papers Collection of the Angarsk State Technical University AU Kozlova, K.A. PY 2024 IS 2024 PB Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»