TY  JOUR
TI  IDENTITY AS AN EFFECTIVE TOOL OF MODERN BRANDING
KW  marketing
KW  competition
KW  branding
KW  identity
KW  corporate style
KW  brand marketing
KW  positioning
KW  target audience
JO  Bulletin of the Angarsk State Technical University
AU  Kozlova, K.A.
PY  2024
IS  1
PB  Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»