%0 Journal Article %T THE ROLE OF BASIC IDENTITY ELEMENTS IN CREATING UNIQUE BRANDS %A Kozlova, K.A. %K marketing, company, competition, brand, branding, identity, target audience %J Modern Technologies and Scientific and Technological Progress %D 2025 %N 2025 %P 1 %I Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»