TY  JOUR
TI  THE ROLE OF BASIC IDENTITY ELEMENTS IN CREATING  UNIQUE BRANDS
KW  marketing
KW  company
KW  competition
KW  brand
KW  branding
KW  identity
KW  target audience
JO  Modern Technologies and Scientific and Technological Progress
AU  Kozlova, K.A.
PY  2025
IS  2025
PB  Federal State Funded Educational Establishment of Higher Education «Angarsk State Technical University»