The article deals with communicative strategies and tactics. Speaker and listener strategies involve at least two communicants. The speaker affects the knowledge of the addressee. The addressee, perceiving utterances, decodes it and extracts the deep meaning hidden behind the close-up of the meaning. Speech communication is a strategic process, the basis for which is the choice of op-timal language resources
motivation, forecasting speech actions, discourse
1. Baranov A.N. Chto nas ubezhdaet? // Rechevoe vozdeystvie i massovoe soznanie // A.N. Ba-ranov // Novoe v zhizni, nauke, tehnike. Lek-tor. masterstvo. 1990 - № 9 - M.: Znanie, 1990
2. Deyk van T.A., Kinch V. Strategiya ponima-niya svyaznogo teksta // Novoe v zarubezhnoy lingvistike. - M.: Progress, 1988. - Vyp. 23 - S. 153 - 211.
3. Dzherelievskaya M.A. Ustanovki kommuni-kativnogo povedeniya: diagnostika i prognoz v konkretnyh situaciyah // M.A. Dzhereliev-skaya; otv. red. d-r psihol. nauk, prof. A. G. Asmolov. -
4. Issers O.S. Kommunikativnye strategii i taktiki russkoy rechi // O.S. Issers. - 3-e izd.,
5. Karasik V.I. Yazykovoy krug: lichnost', koncepty, diskurs // V.I. Karasik; Nauch.-issled. lab. «Aksiologicheskaya lingvistika». - M.: Gnozis, 2004 (GUP Smol. obl. tip. im. V.I. Smirnova). -
6. Klyuev E.V. Rechevaya kommunikaciya. Ucheb-noe posobie dlya universitetov i institutov. -M.: Ripol klassik, 2002. - 315 s.
7. Kul'tura russkoy rechi: uchebnik dlya vuzov // Vinogradov S.I., Platonova O.V., Graudi-na L.K. i dr.; otv. red. L.K. Graudina, E.N. Shiryaev; Ros. akad. nauk, In-t rus. yaz. im. V. V. Vinogradova.
8. Leont'ev A. A. Yazyk, rech', rechevaya deya-tel'nost'. M., Prosveschenie», 1969. - 214 s.
9. Formanovskaya I.N. Rechevoe obschenie // I.N. Formanovskaya. Lingvistika. Teoriya kommunikacii. - M.: Russkiy yazyk, 2002. - 216 c.
