Abstract and keywords
Abstract (English):
The features of marketing in construction are considered, the main tools of internet marketing in the construction industry for B2B and B2C segments are presented.

Keywords:
: marketing in construction, B2B and B2C sector, internet marketing tools.
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References

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3. Stroitel'stvo v Rossii. 2020. Statisticheskiy sbornik. [Elektron-nyy resurs] M. Rosstat: [sayt]. [1999-2021]. URL: https://rosstat.gov.ru (data ob-rascheniya: 30.04.2021).

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