Abstract and keywords
Abstract (English):
The article consideres the essence of the concept of "neuromarketing" as one of the effective direc-tions of marketing activity. Its main methods are revealed, as well as the advantages and disad-vantages of using it in the commercial activities of organizations. The channels of perception of mar-keting information by consumers are described and examples of their practical application are given.

Keywords:
marketing, neuromarketing, eye tracking, visual channel, audio channel, aromamarketing, tactile chan-nel.
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References

1. Digital - predprinimatel'stvo: peredovye tehnologii prodvizheniya biznesa [Elektronnyy resurs]. [sayt]. [2012]. URL: http://kirulanov.com/ (data obrascheniya: 10.05.2021).

2. Dershen' V. Instrumenty neyromarketinga: problemy i perspektivy // Nauka i innovacii. 2018. №184. S. 18.

3. Duli R. Neyromarketing: Kak vliyat' na podsoznanie potrebitelya. M.: Popurri, 2017. S. 15-20.

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