THE VITRINISTIKA – ART OF SUCCESSFUL BUSINESS
Rubrics: SOCIO-ECONOMIC PROBLEMS
Authors:
Type:
Article
Pages:
from 215
to 216
Status:
Published
Received:
19.03.2020
Accepted:
05.06.2020
Published:
05.06.2020
Subject area:
GRNTI 00.77 Математическое моделирование в общественных и гуманитарных науках
Language:
Russian
Keywords:
vitrinistika, retailtrade, retail outlet, marketing mix, marketing communications, image, branding.
Abstract (English):
The concept of vitrinistics and the main advantages of its application in retail trade are disclosed. Systematization of the main rules for the design and management of show-window are performed.
The concept of vitrinistics and the main advantages of its application in retail trade are disclosed. Systematization of the main rules for the design and management of show-window are performed.
Keywords:
vitrinistika, retailtrade, retail outlet, marketing mix, marketing communications, image, branding.
vitrinistika, retailtrade, retail outlet, marketing mix, marketing communications, image, branding.
1. Vitrinistika: vse o reklame i oformlenii vitrin. URL: http://vitrinistika.ru (data obrascheniya: 28.02.2018).
2. Markus S. Sekrety ideal'nogo magazina / S. Markus; perevod I. Radyushkinoy. M.: Mann, Ivanov i Ferber, 2009.
3. Oficial'nyy sayt mnogoprofil'noy konsaltingovoy kompanii «Tradehelp». URL:https://trade-help.com/o-kompanii/ (data obrascheniya: 28.02.2018).
