A tool for managing commercial expenses is proposed – a matrix that compares the target purpose of costs, sales channels and the stages of the sales channel life cycle.
business expenses, purpose, life cycle, sales channels, matrix, management tool
1. Shebek S. Kak uchityvat' kommercheskie zatraty v upravlencheskom uchete. FSS «Sistema Finansovyy direktor». Tekst: elektronnyy. - URL: https://www.1fd.ru/#/document/16/43859/qwert185/?of=copy-bfad970f04