FEATURES OF MARKETING PROCESSES BASED ON DIGITALIZATION AND UBERIZATION OF THE TOURISM BUSINESS
Abstract and keywords
Abstract (English):
The article is devoted to the marketing of mobile applications in the field of tourism

Keywords:
travel business, mobile apps, marketing, feedback, LTV, customer loyalty
Text
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References

1. Volodchenko V.S., Lancova D.S., Mironova T.A., Byshok K.A., Sapunova E.V. Analiz rynka mobil'nyh prilozheniy v turistskoy industrii // Voprosy nauki i obrazovaniya 2020. №33. S. 109-113.

2. Semenov I.O., Mun D.E. Pyat' samyh bol'shih oshibok v marketinge mo-bil'nyh prilozheniy // Colloquium-journal. 2019. №13-2 S. 204-205.

3. Internet-agentstvo «Teksterra» [Elektronnyy resurs]. [sayt]. [2007]. URL: https://texterra.ru/blog/nps-indeks-potrebitelskoy-loyalnosti-kotoryy-nuzhnootslezhivat-kazhdoy-kompanii.html. (data obrascheniya: 24.04.2021).

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