INCREASING COMMERCIAL BANKING EFFECTIVENESS IN THE FIELD OF INDIVIDUALS’ INSURANCE
Abstract and keywords
Abstract (English):
The article considers the concept «bank insurance» and its impact on the financial result of a commercial bank. Analyzing the activity of Sberbank in the field of retail insurance, the main features were identified and a set of measures to improve it was proposed.

Keywords:
nsurance of individuals, insurance activities, insurance services, a commercial bank, an insurance organization, a customer-oriented model of retail banking business
Text
Publication text (PDF): Read Download
Login or Create
* Forgot password?