ANALYSIS OF THE USE OF MARKETING TECHNOLOGIES IN BANKING PRACTICE
Abstract and keywords
Abstract (English):
The article reveals the essence of marketing technologies, determines the value of their use in the banking sector and analyzes the marketing technologies used by the leading banks in Russia

Keywords:
marketing technologies, commercial bank, banking products, varieties of marketing technologies
Text
Publication text (PDF): Read Download
References

1. Marketing v otraslyah i sferah deyatel'nosti: uchebnik i praktikum / S.V. Karpova [i dr.]; pod obsch. red. S.V. Karpovoy, S.V. Mhitaryana. - M.: Yurayt, 2021. - 396 s. - ISBN978-5-534-14869-5. - Tekst: neposredstvennyy.

2. Ivanova Yu.V. Osnovnye podhody bankovskogo marketinga i upravlenie kon-kurentnymi preimuschestvami banka / Yu.V. Ivanova. - Tekst: neposredstvennyy // Enigma. - 2020. - № 22-1. - S. 53-57.

3. Novosel'cev A.Yu. Razrabotka metodiki postroeniya kompleksa marketingovyh kommunikaciy kommercheskogo banka / A.Yu. Novosel'cev. - Tekst: neposredstvennyy // Mezhdunarodnyy nauchnyy zhurnal. - 2020. - № 2. - S.63-71.

4. Krylov V.K. Suschnost' bankovskogo marketinga. - Tekst: neposredstvennyy // Koncept. - 2016. - T. 45. - S. 33-37.

5. Rossiyskiy rynok bankovskoy in-formatizacii v 2019 godu - Tekst: elek-tronnyy. - URL: https://www.tadviser.ru/index.php (data obrascheniya: 27.10.2021).

6. Puhov A.V. Prodazhi i upravlenie biznesom v roznichnom banke / A.V. Puhov. -M.: KNORUS: CIP-SiR, 2012. - ISBN 978-5-406-01583-4. - Tekst: neposredstvennyy.

Login or Create
* Forgot password?